About Natopia

Humble Beginnings 

She may be a country girl at heart, but Natalie (Nat) has always had a discerning eye for fashion and retail. Never one to sit still and always looking for the next big thing, Nat left her hometown of Albury to set her sights on the hustle and bustle of Melbourne. 

Nat's career in retail fashion has seen her work in senior management roles at some of Australia's iconic brands, including the Just Group, Ishka and Dangerfield. During this time, she honed her skills in retail operations and customer service. 

Still, she soon began to think about her next adventure, including creating her own fashion label. In 2014, she gave birth to her beautiful twins, Elsie and Cameron. Juggling the demands of motherhood, running errands while trying to indulge in her love of fashion proved quite the challenge. 

Nat found that comfortable, quirky and affordable clothes for women on the go were hard to come by. Feeling up to the challenge and with a renewed sense of ambition, Nat soon realised she could fill a gap in the market for easy to wear fashionable basics in all sizes. 

A Dream Come True

So, Nat took matters into her own hands and started her journey to make a range for everyone to feel comfortable and happy wearing. In 2017, Nat launched Natopia, creating memorable and comfortable (yet outrageously fun) leggings for everyBODY. That's how Natopia was born and became Nat's third baby. As the founder of Natopia, Nat creates apparel, including leggings, that reflect her colourful personality but are made to suit virtually everyBODY. 

But why stop there? Her collection also includes a kid's range, dresses, capris, shorts and tops to help accessorise everyday wear. Her collections reflect seasonal trends for all shapes and sizes. 

A Match Made in Heaven

From Capris to full length and pocket leggings, Natopia has a pair for everybody. Cat leggings for the cat ladies, dog shorts for the paw parents and floral designs in both for the flower children. Nat also ensures the fabrics and three different legging styles: Deluxe, Super Soft and Ultimate, are comfortable and affordable, stay up and are squat proof, and can be worn every day. 

Nat compares starting a business to her experience of motherhood, "Starting a business is like giving birth to a beautiful baby. It then grows, and you have to deal with the terrible twos, and then it has a mind of its own at three years old. "Then they're off to school, and it's a whole new direction!" Nat's nearest and dearest know she puts her heart and soul into everything she does and is committed to her customers and her Natopia Tribe. 

Shop now, you won't be disappointed. (Perhaps make some room in your wardrobe, as collecting Natopia LEGGINGS will become your new addiction.)